Even so, threatening people— or at least #brands— if they so much as tweet about the Games is beyond the pale. Worse, there’s nothing to really stop them from expanding that reach further. Could we see it applied to media outlets that aren’t preferred partners or broadcasters? What about fans? The implications are truly frightening.
And if you’re a soccer fan, you should be especially worried.
Because if you’ve followed this sport for any length of time, you know how low FIFA will stoop to enrich itself and its corporate partners. Same with UEFA. Even US Soccer has yet to find a branding opportunity it didn’t like. This chilling overreach from Olympics officials will just give FIFA and other football organizing bodies all sorts of bad ideas.
Will we see similar embargoes implemented during the World Cup? Will tweeting about the Champions League be restricted to Heineken and Gazprom? Will you need to be a card-carrying member of the American Outlaws in order to chant “I Believe That We Will Win?”